Several outlets are reporting on the Texas PUC's recent grant of cable franchises under the new state law that eliminates the town-by-town process and replaces it with a statewide application. The most recent is an approval for Verizon to provide video service in the Dallas/Ft. Worth area. What's the result? Companies competing for consumers' business. In Keller, TX, the cable operator slashed prices nearly 50% when a major competitor began offering service. Consumers in Texas are on the forefront of a new era where they have the power to choose and control what they watch.