Reed Hastings, CEO of Netflix, has some interesting thoughts (via GigaOm) on the next generations (yes, "generations" with an "s") of the Internet. Web 2.0 is the term-of-art for the emerging broadband world that we frequently talk about on this blog. Over Web 2.0, web-based applications that function in the several (3-8) Mbps range already seem futuristic to many consumers today. Hastings looks over the next hill and discusses what will be possible with Web 3.0 and the amazing speeds that will be available:
"We are seeing the beginning of things," said Reed Hastings, chief executive of online DVD rental company Netflix at the TechNet Innovation Summit in San Jose, of video on the web. "Web 2.0 is broadband. Web 3.0 is 10 gigabits a second."
Competition by providers like the phone and cable companies will spur technological advances that will make Web 3.0 reality. The amount of time it will take to achieve the speeds Hastings is talking about is dependent on how soon competition comes into the marketplace. As we’ve seen in selected markets across the country, when a competitor comes in, speeds go up.